Düsseldorf, Germany — Woojin Plaimm Inc., one of the largest injection molding machine builders in South Korea, is looking west to boost sales, touting its controllers and microcellular foam technology at K 2022.
Founded in 1985 by Ick Whan Kim, the Boeun-based company manufactures about 2,700 horizontal and vertical presses annually for a diverse customer base that has been investing in their processing plants.
Some of South Korea's largest companies use Woojin machines to produce parts for the automotive, electronics and household appliances markets. The company has an export rate of about 40 percent and there are gains to be made, according to Gregor Göbel, CEO of Woojin Plaimm GmbH in Leobersdorf, Austria.
The Austrian facility, which is focused on research and development, is the only operation outside of Korea that isn't a sales and service facility.
Woojin exports machines mostly to Southeast Asia and is still making inroads in North America, where sales to Mexico have picked up, Göbel said.
"We'll probably have the best results this year in Korea. We're growing and trying to develop new markets. We have longtime customers in the United States, but it's a market we're still trying to develop," he said.
At K 2022, Woojin put a spotlight on low-pressure microcellular foam injection molding, which can reduce processing costs and energy usage while lightweighting products. The foam injection molding process dissolves and disperses nitrogen, an inert gas, into the molten resin before it is injected into the mold.