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March 17, 2023 08:29 AM

Vinmar International joins Cyclyx Consortium

Karen Laird
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    Vinmar

    The Cyclyx International consortium recently welcomed Vinmar International as its newest member. Vinmar, a global marketing and distribution company, has over 40 years of experience and expertise in efficiency and logistics regarding petrochemical producers and the plastics market.

    As Cyclyx continues to grow, it will increasingly need to broaden the range of participants in the consortium to include not just materials recyclers and producers but other leaders in the plastic product space as well.

    "Welcoming Vinmar … is a source of great excitement," said Joe Vaillancourt, Cyclyx CEO. "Our shared goals of raising the recycling rates for post-use plastics and creating pathways for plastic recycling where there were none before will make Vinmar a vital and integral resource as we continue to scale the consortium’s partnerships and programmes."

    Vinmar is committed to reducing post-use plastic waste, and that pledge lends itself perfectly to the mission brand of Cyclyx, 10 to 90®, a reference to the consortium’s mission to increase the recyclability of plastic from 10% to 90%.

    The distributor staunchly supports efforts to contribute to sustainability and circular economy in the plastics industry, emphasised Vishal Goradia, the CEO of Vinmar.

    “Cyclyx's approach of bringing stakeholders together in search of transformative solutions to plastic waste fits perfectly with our strategy and we are happy to be a new member.”

    With its consortium approach, Cyclyx is working to galvanise the current recycling system into action. Less than 10% of all post-use plastic is currently recycled, according to the company. Efforts from Cyclyx and its consortium members aim to increase this value and create value in post-use plastic to expand sustainability practices further and promote the benefits of a circular economy.

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