Resource management company Veolia has joined the On-Pack Recycling Label (OPRL) organisation, the company has announced. Membership of the organisation takes the collaboration between OPRL and Veolia another step forward.
OPRL Ltd, a recycling label not-for-profit operates the UK-wide On-Pack Recycling Label scheme OPRL, which recently launched a new binary - “Recycle” or “Don’t Recycle” - labelling system. The system has been rated as global best practice by the UN Environment Programme, sending a straightforward, unambiguous message to consumers to help them with their recycling decisions.
Today, over 540 businesses use the labelling system to engage their customers in recycling. Veolia's membership now means the company's large customer base can access a fully aligned service on the recyclability and labelling of their packaging as part of the OPRL membership.
“As new members, we're delighted to contribute to OPRL’s development of the labelling scheme and its expanding range of tools that genuinely reflect the UK recycling capabilities and challenge us all to do better,” said Tim Duret, Technology and Organics Director, Veolia UK and Ireland
Over the last decade Veolia has worked on key projects to advance the collection and recycling of materials and helped global manufacturers to design packaging that can be more easily recycled.
“Consumers are calling for both clear, simple and consistent labelling, and the assurance that the packaging they use touches as lightly as possible on the planet,” said Jane Bevis, Chair of OPRL Ltd.
“By working closely with colleagues throughout the packaging, resources and waste management value cycle we believe OPRL can help deliver the Government's ambitious resources and recycling goals.”