Single-portion packaging is nothing new. However, single-portion packaging that doesn’t require consumers to look for the exact sweet spot that will allow the package to be breached without spilling, squirting, sprinkling or otherwise unexpectedly scattering the contents all around - now, that is truly an innovation.
A Bologna, Italy-based expert packaging duo, the late Antonio Burattini and his son, Christian, needed to find a solution for a customer looking for an innovative way to package his liquid soaps.
They came up with V-Shapes: single-dose sachets that can be easily opened using only three fingers.
The idea is simple in the extreme: basically, it consists of a rectangular flat sachet that opens by folding it in half. The concept, say its inventors is ‘100% customisable’, with customers able to specify the size, the type of aperture and the graphic design.
The patented V-Shapes are suitable for packaging liquids or powders, are impact resistant, compact and easily stored.
The idea saw its first implementation in 2018 and caught on immediately. V-Shapes grew into a separate company, with patented technology and patented dedicated machinery, developed in collaboration with Siemens. Today, the company is headed by Christian Burattini and it collaborates with partners who have adopted the use of V-Shapes across the globe.