Unilever has introduced tubs for the Magnum brand containing recycled polypropylene.
The percentage of the recycled content was not specified. In a written statement to Plastics News Europe (sister title to PRW), the company said that the tubs were made using a mass balance approach.
“The recycled plastic is mixed with a conventional feedstock. All these materials are fully certified (ISCC-Plus certification) to improve traceability in the value chain,” noted the response.
The statement also said that the tubs had been developed in collaboration with Sabic, which had been working on the project with Unilever and Magnum since early 2018.
The company has rolled out the product with 600,000 tubs distributed across Europe, in Belgium, Spain and The Netherlands. A further 3m units will be distributed in 2020.
As part of a sustainability drive, Unilever has made a world-wide commitment to ensure a minimum 25% of its plastic packaging will come from post-consumer recycled content by 2025.
“Pleasure Seekers can now indulge in signature Magnum luxury with the knowledge that they can play a positive role in reducing the impact of plastics on the environment,” said Julien Barraux, vice president of Magnum.
According to Unilever, Magnum is the ‘world’s first’ ice cream brand to offer packaging containing recycled plastic.