Union of European Soft Drinks Associations (UNESDA) has set out its “aspirations” for the 2019-2024 period with plans to address social challenges surrounding the soft drinks industry.
Built around the three pillars of sustainability, responsibility and competitiveness, the aspirations will require UNESDA members to work closely in partnership with public sector and civil society over the next five years.
In terms of sustainability, UNESDA said in a 2-April statement, the sector will focus on optimising collection, recycling and reuse of all packaging, including plastics; boosting collection rates of single use plastics; and creating “the optimum framework and conditions” for food grade quality rPET to be “available, accessible and affordable.”
Additionally, the sector will work towards authorising the recycling processes already assessed by the European Food Safety Authority (EFSA) to drive sustainability.
Other measures will include supporting the Circular Plastic Alliance to deliver on EU recycling targets and implementing sustainable sourcing and agriculture practices in the industry’s supply chain.
The “responsibility” and “competitive” aspects of the aspirations look into reducing sugar and calorie content of drinks and promoting better regulation.
UNESDA, represents the European soft drinks industry which comprises: still drinks, cordials, dilutables, carbonates, fruit drinks, energy drinks, iced teas and coffees, squashes and sports drinks.
The union does not represent fruit juice or natural mineral and spring water.