Tupperware Brands Corporation is again expanding its successful and sustainable ECO+ product portfolio. Next to introducing two new products, the company has now also added a new material partner, Tritan Renew from Eastman.
Tritan Renew, derived from Eastman’s proprietary polyester molecular recycling technology, allows the production of glass-like products containing 50% certified recycled content, without compromising on quality or clarity. The recycled content is achieved by allocating the recycled waste plastic to Tritan Renew using a mass balance process certified by ISCC.
Tupperware first introduced its ECO+ development in 2019 with a new material that used mixed plastic waste otherwise destined for incineration or landfill as a source. Not only was this a success, but it has also since led to the avoidance of more than 100 tons of CO2 emissions from diverted waste that would otherwise be landfilled. This first material was soon expanded to include a line of products made from a variety of sustainable, recycled, biobased and environmentally conscious materials.
This new strategic partnership and expansion of its ECO+ programme gives further shape to Tupperware Brand's No Time to Waste vision, which outlines how the company is aiming to use innovation and design to reduce food and single-use plastic waste. With this new material development in the ECO+ line, the company will not only divert waste from landfills but also reduce plastic consumption through the production of reusable products.