Following a year of development work, Atomler AB is now officially launching its new trading platform for recycled plastics at atomler.com.
The new platform aims to streamline the trade in post-industrial fractions of PP, PE and PET, with the goal of increasing the recycling rate of plastic raw materials in Europe.
At least 19 million tonnes of plastic are burned or landfilled annually in Europe, leading to pollution and carbon dioxide emissions. Currently, only some four million tonnes of plastic recyclates are used in new products in Europe. According to various experts in the field, a digital platform is needed to create more resource-efficient and circular plastic flows.
The atomler platform, said CEO Sammy-Sebastian Tawakkoli, was created in close collaboration with actors across the plastics industry, whose participation prior to the official launch fuelled the platform’s growth over the past year.
With now over 100 registered companies in 16 countries participating, and a solid business model in place, the platform looks set to address several of the challenges that until now, have hindered the establishment of a transparent, easy-to-use plastics recycling platform for post-industrial packaging and industrial waste.
"We want to streamline the trade in post-industrial plastics by making trading simple, transparent and less risky," explained Tawakkoli, who co-founded the company together with Johannes Schill.
The development work over the past year focussed on the functionality of the platform, as well as the business model. The founders originally used a commission-based revenue model, but have now pivoted to a new approach, which is part of the launch.
“Companies can create their own store on the platform for free, offering ample opportunity to present oneself, one's needs for materials and one’s recycled or leftover materials," said Johannes Schill.
“All information about materials and registered companies are available without having to have an account,” added Tawakkoli.
The atomler.com platform was co-funded by the Swedish Energy Agency within the strategic initiative RE: Source.