Compostable packaging manufacturer TIPA is taking its business in Australia and New Zealand to the next level with the hire of a new sales director for the region. The company has brought Richard Fernandez on board as sales director for these markets; a seasoned expert with over 20 years of experience working in sales and business development within the packaging and chemicals industries, tasked with leading TIPA’s expansion into Australasia.
The move is a strategic one, prompted, said TIPA, by the sizzling Australian and New Zealand packaging markets and the readiness of consumers for compostable packaging. It comes in the wake of the Australian government’s recent pledge to ensure that 100% of packaging will be recyclable, compostable or reusable by 2025.
“We are excited to expand into the Australian and New Zealand markets, which are already showing strong demand for compostable materials,” said Daphna Nissenbaum, CEO and co-founder of TIPA. The company produces high-performance compostable films and laminates that perform like conventional plastic but that, at the end of life, can be disposed of using existing composting infrastructure. Its materials are readily available to food and fashion businesses in the ANZ markets.
“Australia has set ambitious targets to reduce the amount of plastic packaging being used, and we have seen strong consumer interest in compostable alternatives,” Fernandez said. “TIPA’s technology is primed to meet this demand, and will be particularly successful due to the efficient composting infrastructure already in place.”