In collaboration with global reusable packaging platform Loop, Tesco has launched a wide range of food, drink, household and beauty products that is now available in reusable and durable packaging.
In partnership with Loop, customers in ten large Tesco stores in the east of England will be able to buy products in reusable packaging that, once emptied, can be returned to the store. The packaging will then be cleaned, refilled and used again.
The new reusable range of 88 products will include some of the UK’s biggest and most popular brands, including Persil, Fever-Tree, Carex, Tetley Tea and BrewDog. Tesco has included 35 own brand essentials in the range, such as pasta, rice, oil and sugar, with even more products set to be added to the range throughout the year.
The Loop range comes ready prefilled in a reusable container for that product, so customers do not have to bring their own containers or refill themselves. Tesco has partnered with food safety firm Ecolab, which is tasked with professionally cleaning the used packaging.
At the online launch event this morning, Ken Murphy, Tesco Group CEO, said in a video: “We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers. Bringing Loop to our stores is a significant milestone in this journey. With 88 everyday products available, we’re giving customers a wide range of options and we’ll learn as much as we can from this to inform our future packaging plans.”
The launch was followed by a panel discussion, during which the impact and challenges of the initiative were looked at.
Panel member Kate Norgrove, executive director Advocacy and Campaigns at WWF, said she saw a big role for reuse. “This can go mainstream when more retailers are involved,” she said. “But consumers also have a role to play…and Government and businesses have to make it easier for consumers to play that role.”
Giles Bolton, Responsible Sourcing Director at Tesco, agreed. “Tesco is trying to make it as easy as possible for the customer,” he said. He made the point that disposable is ‘incredibly easy’ - the challenge is now to make reuse a ‘compelling option’. “What’s also important is that the reusable packaging must also be recyclable at the end of life. Customers should be aware it is not simply going to end up as a piece of refuse.”