UK plastic processor Wrights Plastics has developed sustainable POS displays for cosmetic retailer Superdrug, the company has announced.
The product is manufactured from 100% recycled PVC, and is fully recyclable, said the West Midlands company in a release 27 Jan.
In late 2018 Wrights Plastics was awarded the tender to provide Hair Colourants shelf liners to Superdrug’s full estate. The liner was designed to fit on all types of shelving giving additional space for branding & shopper education.
Previously the shelf had been manually line-bent but to maximise output and ensure consistent accuracy an injection moulding tool was commissioned to produce the volume required.
In their latest project, Superdrug asked the West Bromwich-based retail display specialist to develop an option manufactured from recycled material as an alternative to the original specification.
For the project, the company used over 17 tonnes of recycled PVC, which is a material with less non-renewable fossil fuel compared to any other commodity plastic.
The carbon footprint was further reduced by using recycled material from the UK instead of virgin granules imported from the US.
In total, the project saw Wrights Plastics manufacture over 50,000 components which were installed across 600 Superdrug stores in the UK.