Rustam Aliyev has been named the new Director Business Development Automotive & Electronics at Sumitomo (SHI) Demag, effective from 1 May 2022.
Next to the automotive and electronics industries, Aliyev is also responsible for advancing the competence of the company in the areas of IMD, IML and LSR technology.
Rustam is replacing Henrik Langwald, who left the company of his own accord.
Aliyev joined the company in 2011, first as part of Germany’s internal sales team before advancing to international sales. He served as a Key Account Manager in Automotive & Electronics Business Development from 2015 on, where he was responsible for the strategic development and support of major customers. He became a member of the LSR team in 2019.
Going forward, Aliyev said his most important strategic goals are to further strengthen and advance the department, ‘expand market shares and further consolidate our market talent presenting us as an established supplier of technologically advanced and high-quality products’.
Specialised clusters, such as for interior, electronic components and lighting, have already been created to generate further growth, he added.
He foresees that the transition to climate-neutral and low-emission vehicles, autonomous driving will lead to a rapid increase in demand for sensors. Another growth area is digital vehicle networking, which will drive demand for in-car communication technology.
He sees multimedia and driver information systems as megatrends that will continue to re-shape the automotive industry over the coming years, a development that will accelerate the ongoing interfusion of the automotive and electronics industries.
Here, the company’s expertise in, among others, LSR technologies is an asset, as the plans to expand the activities in the filed of thermosets, foams, multi-component technology and over-moulding of electronic components become definite.
Another important strategic step is the planned move by the company to relocate production of the large Systec machine series to Ningbo in China next year.