How big is the company’s market share in electric machines in Europe?
Our market share in all-electric machines worldwide has more than doubled in the last 10 years. We currently account for around 20% of the European market, but with the Introduction of the IntElect S and PAC-E series, accompanied by a clear product strategy, efficiency messages and customer testimonials, we expect to see this market share increase significantly in the next 18-24 months.
Like EU manufacturers, we carry a small selection of standard-spec machine models for rapid shipments and emergency call-offs. However, approximately 90% of injection moulding machines made by Sumitomo (SHI) are built to defined customer specifications. Some of the subsidiaries, including SDUK, are now offering agile local configurations, working with trusted industry partners to provide cost-effective solutions to improve efficiency, reduce build time, cost and maximise OEE for customers.
This new approach of customising stock machines allows us to react to potential projects by drawing upon the expertise of our in-house engineering and design teams and leverage well-established OEM partnerships. It enables us to develop connected, automated systems that can strengthen UK manufacturing and increase productivity for plastic processors.
What are the focus markets for your machines next to packaging? Does the company plan to continue to expand into new market sectors?
We remain present in all of the main market sectors. These include the medical, electronic, automotive and consumer market. Our target is growth within these sectors through technology. For example, LSR technology is used in any of those sectors, and one where Sumitomo (SHI) Demag has secured a leading position.
Processors must not only produce efficiently, today they must also produce as sustainably as possible. How is the company helping to do that?
Sustainability and efficiency are integrated into every aspect of our processes.
To effectively implement our sustainability strategy and cover the Basic Sustainability Policy, we have certified management systems aligned to ISO 9001, ISO 14001, ISO 50001, and VDA ISA. These systems provide a solid foundation for integrating sustainability into our operations and driving continuous improvement. We also engage with external rating platforms, such as the EcoVadis Platform, to measure our sustainability performance and benchmark our business against industry standards.
In our reporting, we adhere to the guidelines of the DNK (Deutscher Nachhaltigkeitskodex), a framework that enhances the credibility and transparency of our sustainability efforts and demonstrates our commitment to responsible and sustainable business practices. Fostering accountability, while simultaneously ensuring continuous alignment with industry developments and stakeholders’ expectations.
Furthermore, the use of digital product passports can leverage benefits to many areas of our daily business. Digitalisation is key and provides the necessary transparency to support the different process steps in the value chain. Sumitomo (SHI) Demag plans to use this digital product passport technology to provide detailed transparency about the footprint of our machines in the future.
How important is automation in today’s manufacturing environment?
Automation and digital tools are critical for productivity and the future Net Zero environment. Like most EU machine manufacturers, Sumitomo (SHI) Demag has an in-house automation division that offer scalable units, which are typically standardised pick and place automation systems for normal handling operations.
However, of the automation concepts quoted for by the SD Group in FY 2023, almost 50% requested more customised and complex solutions. This is where customers benefit from having access to automation partners. We work with a number, each of which are specialists in their respective sector and have a detailed understanding of how to apply specific configurations within the available footprint, such as IML insertion, pipette tip removal, or multi-tasking assembly, etc.
For many moulders today, automation is assisting processors to address the skills and recruitment challenges. Acute staffing shortages continues to be a real pain point. Even smaller UK firms are now recognising how automation, even in its simplest form, can help to maintain production continuity, with minimal human intervention.