Closed Loop Recycling and ‘green' detergent company Ecover are involved in a scheme to collect waste plastic from the seas around the UK by EU fishermen.
The collected material will be processed at Closed Loops' Dagenham facility and re-used in Ecover packaging.
“It's great that a large producer such as Ecover is taking such a futuristic view on packaging, showing true commitment to designing on shelf product with recycling in mind,” said Closed Loop's chief executive, Chris Dow.
Ecover's involvement in the initiative is part its ‘Message in our Bottle' campaign, which will see the company moving over to plastic bottles made from 100% sugarcane and plastic fished from the sea.
Ecover's chief executive, Philip Malmberg, said: “As manufacturers we've got to take responsibility for sustainability very seriously – to take real action on climate change and the damage done by our over-reliance on fossil fuels, creating ‘green' products that deliver more than a nod to sustainability.”
The scheme is already backed by several MEPs including Danish MEP Anna Rosbach who is chairwoman of the Waste Free Oceans (WFO) Foundation.