Sainsbury's is appealing to customers to get #EggyAboutEggcess, after the supermarket launched its nationwide recycling service for Easter egg packaging.
The service aims to ensure all elements of chocolate egg packaging are recycled, including rigid plastic that kerbside collectors do not always accept as part of their service.
Recycling bins will be placed in 400 stores around the country until 12 April.
Sainsbury's head of sustainability and energy Paul Crewe, said: “From creating an Easter bonnet to building a fort made of boxes, we're asking customers to share pictures of the imaginative ways they use their egg packaging over the weekend, before bringing it to be recycled.
“We hope that the #EggyAboutEggcess initiative will alert the public to our in store service, a super convenient way to make a difference after all the Easter festivities.”
Last Christmas, shoppers helped the supermarket recycle more than 89,000 tonnes of Christmas cards, an increase of over 2,000 tonnes on the previous year.