Sainsbury's is helping supporters of Red Nose Day to do their bit for the environment. People who purchased a PU foam nose in support of Comic Relief can return them to Sainsbury's supermarkets to be recycled.
The noses will be collected from stores nationwide and taken to Ball & Young's factory in Corby, Northamptonshire, to be washed and prepared for recycling, ready for conversion into a range of carpet underlays.
Ann Shaw, sales director at Ball & Young, said: “The noses will be processed in our state-of-the-art factory where they will be chipped, bonded and rejuvenated to attain the quality necessary for our carpet underlay.
“The enthusiasm from customers and employees has been tremendous and we're pleased to continue our work with Comic Relief and Sainsbury's.”