Recycling consultancy Recoup teamed up with soft drinks company Britvic recently to encourage festival goers to recycle their empty plastic drinks bottles.
Britvic, which makes brands such as Robinsons, J2O, Tango and Pepsi Max, teamed up with Recoup for the 2016 Fusion Festival in Liverpool, held on 3-4 September.
Recoup installed a network of plastics recycling units across the festival site and arranged for the sorting and reprocessing of the material at the end of the event.
Festival goers were encouraged to recycle by being offered a gift bag made from three recycled PET bottles.
Recoup communications manager Anne Hitch, said: “This was a fantastic opportunity to be able to engage with festival goers and re-enforce the plastics recycling message. It is great that we have been able to work with Britvic again to help reduce the volume of waste normally sent to landfill from out of home consumption.”
Recoup helped recycle nearly 10,000 plastic bottles at the event.
Britvic corporate social responsibility manager Lauretta Lamont, said: “Packaging is an essential component of our products and making best use of this resource is an important focus for us and our sustainable business programme, as it is for our customers like Fusion.
“The partnership with Recoup has successfully promoted the importance of recycling, encouraging consumers to recycle their empty bottles to ensure a clean, green festival event and experience for everyone.”