Plastic packaging recycling body Recoup is to join the expanding ownership of OPRL, which runs the UK-wide On-Pack Recycling Label scheme used by around 500 brands.
OPRL and Recoup, whose members are from across the plastic production, supply, collection and recycling chain, have developed a positive working relationship in recent years.
The move to a more formal arrangement signals greater collaboration in future as both organisations seek to maximise recycling of plastics packaging by engaging consumers more effectively.
Recoup chief executive Stuart Foster, said: “This is a natural and exciting development for both organisations. I have been a very keen supporter of OPRL as the only viable recycling label option, and the best opportunity to get a clear and consistent recyclability message to the consumer.”
Since its launch in 2009, the On-Pack Recycling Label scheme has been owned by the British Retail Consortium, but operates as an arm's-length company limited by guarantee.
OPRL chair Jane Bevis said: “We're delighted that our links with other organisations promoting recycling are being strengthened by this closer relationship with Recoup.
“It's essential that customers hear consistent and clear messages about the importance of recycling in establishing the circular economy and growth of green jobs here in the UK, as well as saving council tax costs and delivering significant environmental benefits.
“Business has a vital role to play by coming together to give a strong lead, especially as public spending cuts take further effect.”