Meguri, the Japanese word for circularity, is the name chosen by Sumitomo Chemical to introduce its new range of products derived from recycled waste materials and feedstocks.
According to the company, Meguri represents circularity at three levels: a circular economy for resources; circle of people; and circling back to the origin —to Sumitomo Chemical’s founding spirit of solving social issues through its business activities. All three are expressed in the new brand’s tagline: Circularity for All.
The Meguri brand comprises a wide range of recycled plastic products, including PMMA, polyethylene and polypropylene produced by advanced recycling technologies. The PMMA will be obtained from a pilot facility for chemical recycling, which is to be constructed at the Ehime Works in Japan; the company is developing a facility jointly with Sekisui Chemical to produce polyethylene based on municipal waste. The portfolio will also include polypropylene compounds for automotive parts made from recycled used plastics.
According to the company, the Meguri brand will continue to be expanded and promoted, through building alliances with customers, other companies in the industry, local governments and other stakeholders towards creating the infrastructure to help develop a circular economy.
With the new brand, Sumitomo Chemical aims to make a contribution towards reducing environmental impact. The company said that ‘efforts towards a circular economy for plastic resources’ are one of the material issues to be addressed as management priorities.