The first plastic product made with recycled plastic from PureCycle Technologies, Inc. - a plastic shower dispenser - has launched, the company has announced. PureCycled plastic is derived from trash found in the bins of U.S. stadiums. The product was brought to market and sold as part of Proctor & Gamble’s sustainable body and home cleaning product line, EC30.
Mike Otworth, CEO, PureCycle, said, "There is no doubt that consumers expect companies to deliver products that are sustainable, but more importantly, eco-driven customers want true sustainability - not corporate greenwashing…..We want every eco-driven consumer to join PureCycle in our sustainable plastic revolution so we can take on the plastic waste crisis at its core: the materials used to make plastic products.”
The U.S. Chamber of Commerce noted that by the end of 2021, consumers will have spent up to $150 billion on sustainable products.
David Brenner, Chief Commercial Officer, PureCycle, said, "PureCycled products available for purchase is another step in our journey that brings us one step closer to our goal of creating a pure planet.”
Plastic can be ‘a replenishable and sustainable resource when it is PureCycled’, the company said. PureCycle's purification process allows the resulting ultra-pure recycled plastic to be used in products over and over again, preventing it from ending up in oceans and waterways, sitting in landfills, or being scattered across the environment. This plastic is designed to change how society recycles by transforming plastic waste into an ‘infinitely sustainable material’.