The fundamental changes currently sweeping the plastics industry are now being reflected in the new visual identity launched today by Plastics Europe, the pan-European association of plastics manufacturers.
Plastic is a key material in enabling innovation and for helping to reduce greenhouse gas emissions and tackle climate change, says the association. But because any plastic waste in the environment is unacceptable, efforts to reduce plastic waste, promote reuse and increase separate collection and recycling of plastic waste - all aimed at accelerating the transition to a circular economy. - remain vital.
Speaking today in a short video announcing the launch of a new visual identity and website for the association, Plastics Europe Managing Director Virginia Janssens said: “As an industry we need to evolve and adapt. We need to address the plastic waste issue head on by producing plastics in a low-carbon circular economy and enhancing their sustainable use, and by acknowledging the value of plastics waste as a resource in this new economy.”
This latest news follows Plastics Europe’s recent call for a 30% mandatory target for recycled content for plastics packaging by 2030, and the announcement of over €7B in planned investments in chemical recycling by European plastics manufacturers by 2030.
"Our commitment as an industry is to relentlessly focus on ensuring plastics continue to enable and deliver benefits valued by society, while minimising their environmental footprint," added Virginia Janssens. "This includes supporting the European Union’s Green Deal and climate- neutrality ambitions, and the Paris Climate Agreement - our collective blueprint for accelerating the transformation to a more sustainable Europe.”
“I invite our stakeholders and policy-makers to engage with us to deliver a circular and sustainable future for plastics,” said Plastics Europe President Markus Steilemann. “We are going through an incredible journey in response to the changes that are taking place in the plastics industry and its operating environment."
The new brand identity has been developed as the visual expression of Plastics Europe’s new purpose that is built on openness, collaboration, trust and innovation. The video introducing the new identity can be seen on Plastics Europe’s website which was also relaunched today.