Consumer goods giant Procter & Gamble (P&G) has announced plans to reduce plastic packaging across its fabric care brands by 30% by 2025.
Speaking at the Sustainable Brands Conference in Paris on 24 April, Virginie Helias, chief sustainability officer at P&G, said the planned reductions could add up to more than 15,000 tonnes per year of plastics compared to the 2018 baseline.
To reduce plastic packaging, the company said its Ariel pods round tubs will move to bags, saving 75% of packaging per wash.
P&G’s main fabric care brands include Ariel and Lenor. The company did not further elaborate on actions planned for other fabric care brands.
The move by P&G is part of its Ariel 2030 brand ambition which envisages saving 50% resources by 2030, including virgin plastics.
In addition, the fabric care business unit also announced that it is aiming for “full recyclability” by 2022 across all packaging.
The unit has also increased its use of post-consumer plastics, using up to 50% recycled materials in its packaging.