Procter & Gamble is exploring a crowd-sourcing approach to bio-based innovation. In partnership with the Biobridges project, the company has launched a call for innovative circular and bio-based solutions that can answer the brand’s ‘specific needs’ in this area.
An international online workshop will be held on 24 June, during which industries, companies, start-ups, research centres and other bio-based solution providers, will be given a chance to pitch their ideas to P&G.
Biobridges is a project funded by the European Union (H2020) and the Bio-based Industries Joint Undertaking (BBI JU), established to promote collaboration between the industry, brand owners and consumers. The project aims to improve the marketability of bio-based products in Europe.
P&G has formulated two specific challenges that are being targeted at this workshop, both related to finding a sustainable solution to disposable personal care items. The first relates to the cleaning fluid and the cleaning fluid cartridge at the heart of the Braun cleaning centre used by many consumers to clean their razors. The challenge is to replace the cleaning fluid by a bio-based, non-flammable liquid and to redesign the cartridge in a bio-based material to fit within a fully circular system.
The second challenge regards the use of Oral-B manual toothbrushes: a circular and bio-based solution is being sought to reduce the amount of plastic waste that goes to landfill. To participate, applicants must complete a form, available on the Biobridges website. The deadline for submission is 5 June 2020, 17.00 CET.