In collaboration with packaging specialist Alpla, Henkel has developed and introduced bottles made with 25% recycled content for its Perwoll brand of liquid detergent.
The bottles are also fully recyclable, said the company. To that end, for its black bottles used for Perwoll’s “Renew & Repair” variant, the company has now also switched to a carbon black-free colouring option, making the bottles detectable at sorting facilities and therefore able to be recycled.
Across the entire Perwoll range, the bottles will standardly henceforth be made in western Europe with recycled PE from post-consumer sources – despite the fact that the availability of high-quality recycled PE material from post-consumer waste is still limited.
“We are proud that we, together with our partners, successfully developed a recycling stream for it, ” Vineet Varman, Head of International Packaging Development for Special Detergents at Henkel said.
The new bottles maintain their unique colour and high aesthetic standards, without making any compromises on the performance or fragrance of the premium product, added Varman. “We are already working on expanding the usage of this recycled material also to other categories.”