PepsiCo launches reusable packaging pilot in Paris

PepsiCo has launched a reusable packaging pilot for two of its key products, Tropicana Orange Juice and Quaker Cruesli Chocolat Noir, in Paris.
 
The move marks PepsiCo’s first rollout on the Loop shopping platform, which is operated by recycling specialist Terracycle and aims to provide “a convenient option” for consumers to reduce their environmental impact.
 
During the trial period, the PepsiCo products will be available to Paris citizens on the shopping platform.
 
Shoppers can order online, and have products delivered to their doorstep. When they are finished with the product, the reusable containers are collected, professionally cleaned and can be redelivered, PepsiCo explained. 
 
Loop is claimed to be the first ever service to offer products from major brands in reusable and returnable packaging. PepsiCo is a key founding partner of the initiative.
 
“The Loop system really is about testing a possible model for reinventing packaging, which is a key area of focus for PepsiCo as we look to reduce, reuse and rethink our plastic packaging,” said Bruno Thevenin, general manager, PepsiCo France.  
 
The scheme, according to Thevenin, overcomes some of the challenges of reusable containers, making them more convenient and conducive to modern living. 
 
“During the trial we hope to gain valuable insights into how consumers adopt Loop and to understand what is needed to make this a long-term and mainstream solution,” he added.
 
According to PepsiCo, the containers developed for Loop have been designed for durability to ensure they are suitable for multiple re-orders.
 
The Quaker containers are stainless steel and finished with a brushed effect and a friction fit push-on closure to retain product freshness. Tropicana Orange Juice will be packaged in a glass bottle.