California-based Novoloop has broken ground on its pilot plant in India. The 24/7 demonstration facility will aim to pave the way for full-scale production of thermoplastic polyurethane using Novoloop’s chemical recycling technology.
Novoloop has developed a proprietary process called ATOD - short for Accelerated Thermal Oxidative Decomposition - that breaks down polyethylene, the most widely used plastic today, into chemical building blocks that can be synthesised into high-value products. Novoloop refers to its ATOD technology as Lifecycling.
“Lifecycling is a form of chemical recycling, and it’s our brand of chemical upcycling – converting low-value waste into high-value materials,” Brad Martin, head of sales at Novoloop, told Sustainable Plastics.
Lifecycling is a ‘first-of-a-kind process’, Martin added, different from conventional depolymerisation and pyrolysis.