As part of its ‘Circle for Good’ commitment, cat and dog food brand Dechra Veterinary Products is now selling its latest organic range of Specific brand pet food in a more eco-friendly packaging.
Developed by Leamington Spa-based Tyler Packaging in the UK, the new packaging is as strong and tough as the original multi-layered, laminated packaging used by Dechra, and it keeps its contents just as fresh. The difference lies elsewhere.
Instead of using layers of different plastics that cannot be recycled, this new packaging features single layers of the same recyclable plastic with a gas barrier in between.
As a result, the new dry pet food bags are fully recyclable, as well as lighter and stronger than PET/PE laminates of the same thickness. The fully certified TOPE/PE structure produces a 100% LDPE pack with a high gloss finish, Easy Open feature, and Easy Lock zipper. Moreover, once these dry pet food bags have been used and recycled, they can be processed into granules and made into a film that can be used to make new things - including more dry pet food bags.
“We are constantly pushing forward in producing packaging designed for recycling and will be launching a 30% recycled content pack and 30% bio-based pack in the very near future,” said Adam Kay, Sales and Technical Director at Tyler Packaging.
The new organic range is now available for vets to stock and is the first step for Dechra in making all of their packaging fully recyclable by 2023.
Dechra Veterinary Products Ltd offers a range of pharmaceutical products and instruments to veterinary practices in the UK and Republic of Ireland. With its ‘Circle of Good’ commitment aims to reduce the company’s impact on the world, said Dechra Brand Manager Claire Morgan. Within the scope of this initiative, various steps have been taken, from buying from certified sustainable forests and installing solar panels on its warehouse, to partnering with ‘The Ocean Cleanup’ to clean up plastic waste in the ocean.