Packaging giant Amcor has launched the first PET container made from 100% post-consumer recycled content (PCR) resin for a multivitamin product manufactured by Ritual. The bottle comes in two sizes, 100cc and 150cc.
A key priority for Ritual is traceability. Its supply chain, from the scientist developing the formulation through the supplier of its ingredients, is openly shown on the website, and the company sought to be equally transparent regarding the packaging it used.
Ritual turned to Amcor Rigid Packaging to develop a packaging solution that would support its mission to find new uses for existing materials and create a reusable, sustainable future. The company prides itself on using ingredients that not only ‘support the body’, but are also ‘great for the environment’, said Katerina Schneider, Founder and CEO of Ritual. Amcor came up with a 100 % recycled bottle that met those same ‘high-quality standards’, she added.
Next to supporting the recycling infrastructure and reducing demand for virgin resins, using 100% rPET cuts the emissions is produced in the manufacturing process of both bottle sizes by a quarter. And while maintaining the colour and clarity of rPET can be challenging, Amcor’s engineers created a colour-stable bottle for Ritual that is close to virgin PET clarity.
“Our collaboration with Ritual has delivered an attractive packaging solution that reflects the brand’s mission and commitment to the environment,” said Harry Goldstein, VP Healthcare with Amcor Rigid Packaging. “We partnered with our PCR supplier to deliver exceptional quality and the result is amazing. The clarity of the bottle is incredible.”