Skip to main content
Sister Publication Links
  • Plastics News
Subscribe
  • Newsletters
  • Login
  • SUBSCRIBE
  • News
    • Recycling
    • Sustainability
    • Bioplastics
    • Technology & Materials
    • Injection Moulding
    • Blow Moulding
    • Extrusion
    • Thermoforming
    • 3D printing
    • Technology
    • Materials
    • Machinery
  • Opinion
    • View Point
  • Events
    • Our Exhibitions
    • Plastics Industry Awards (PIA)
    • Ask the Expert
    • Reifenhäuser Technologies Livestreams
    • Plastics News Europe Live Archives
    • Sustainable Plastics Live
    • Reuters Responsible Business Europe 2022
    • Plastics Recycling Show Europe
  • Prices & Resources
    • Polymer Prices
    • Data Reports
    • Sponsored Content
    • White Papers
  • Contact
    • Advertise
    • Media Pack
  • Subscribe
  • Digital magazine
    • Digital Magazine
  • Multimedia
MENU
Breadcrumb
  1. Home
  2. News
May 12, 2021 11:59 AM

Lasso Loop homing in on domestic recycling

Karen Laird
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Convinced that there was a better way to get people to recycle more and determined to challenge the status quo, a young start-up called Lasso Loop has developed the first home recycling appliance: a device capable of processing seven of the seven most commonly used materials in the home: plastics - currently PET and HDPE - clear, green and brown glass, and steel and aluminium.

    About the size of a washing machine, the Lasso features internal sensors, cameras and AI machine learning, guaranteeing the consistency and purity required to ensure materials can be remanufactured and made new again.

    From loading to storage, in just 5-15 minutes, the machine sorts, steam cleans, and removes contaminants like food, grease, dirt, and sticky labels. It then grinds, crushes, and shreds the loaded items.

    At the base of the appliance are seven odour-proof storage compartments, sized proportionally to average household intake, to store the processed material. The storage levels for each product, their monetary values and equivalent CO2 savings are all tracked and followed in real-time via the Lasso app. Once full, the Lasso will send an alert to schedule a pickup, while in qualifying areas, Lasso also supports bottle deposit schemes.

    While not yet commercial, the machine can be reserved via Lasso Loop’s website, with delivery projected for 2023.

    To further incentivise prospective users, Lasso has also partnered with Plastic Bank, contributing $10,000 to the social enterprise to become an official partner. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain. Collectors in Plastic Bank's ecosystem receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.

    The company has marked the partnership with the launch of its new "Invite a Friend" initiative for reservation holders. Under this scheme, holders of reservations invite friends to participate and are rewarded with a $100 gift from Lasso Loop for every friend that subsequently reserves and takes delivery of an appliance. Lasso will also gift $100 to the friend - and contribute another $100 to the Plastic Bank.

    "Lasso Loop's partnership with Plastic Bank will accelerate Lasso's industry changing impact," said Aldous Hicks, Lasso Loop co-founder. "Plastic Bank has already achieved a major milestone by removing one billion plastic bottles from the world's oceans. Whilst we are striving to change the future of recycling, with Plastic Bank's help, we will also work toward cleaning up the plastic that has already made its way to our oceans as a result of the currently broken recycling system."

    There is no limit to the number of reservation holders who can earn cash and contribute to Plastic Bank's efforts.

    Newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Sustainable Plastics' news delivered straight to your inbox, free of charge.

    SUBSCRIBE
    Sustainable Plastics Media Kit Cover

    Subscriptions to Sustainable Plastics, the leading Pan-European magazine for the circular plastics industry.

    Subscribe now
    Connect with Us
    • LinkedIn
    • Twitter

    "In a changing world, Sustainable Plastics is a constant: a platform the plastics industry can rely on to deliver the news and knowhow impacting the industry going forward”

    Contact Us

    11 Ironmonger Lane, EC2V 8EY
    United Kingdom 
     

    Customer Service:
    1-313-446-0450

    [email protected]

     

    Resources
    • Advertise
    • Sitemap
    • Careers
    • Subscribe
    Affiliates
    • Plastics News
    • LSR World
    • Urethanes Technology
    • Tire Business
    • Rubber News
    • Automotive News
    • Automotive News Europe
    • Crain Publications
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Recycling
      • Sustainability
      • Bioplastics
      • Technology & Materials
        • Injection Moulding
        • Blow Moulding
        • Extrusion
        • Thermoforming
        • 3D printing
        • Technology
        • Materials
        • Machinery
    • Opinion
      • View Point
    • Events
      • Our Exhibitions
        • Plastics Recycling Show Europe
      • Plastics Industry Awards (PIA)
      • Ask the Expert
      • Reifenhäuser Technologies Livestreams
      • Plastics News Europe Live Archives
      • Sustainable Plastics Live
      • Reuters Responsible Business Europe 2022
    • Prices & Resources
      • Polymer Prices
      • Data Reports
      • Sponsored Content
      • White Papers
    • Contact
      • Advertise
      • Media Pack
    • Subscribe
    • Digital magazine
      • Digital Magazine
    • Multimedia