Israeli consumer goods company Keter will further expand its use of UBQ, a bio-based, sustainable plastic substitute developed by UBQ Materials, according to an announcement made by UBQ Materials at the United Nations climate conference in Dubai, COP28.
Keter first started incorporating UBQ into its garden furniture product lines in 2021, as a means of helping the company achieve its sustainability goal of incorporating 55 percent recycled content in its manufactured products within five years.
The company is now launching a new line of eco-branded ‘Made With UBQ’ products that will incorporate a 5-10 percent load of UBQ. The expansion will enable Keter to include Scope 3 emission reduction as part of its sustainability strategy and continue making progress towards its ESG goals.
In Keter’s Sustainability Report for 2022, the company demonstrated its progress towards set climate objectives as well as the environmental impact of its sustainability strategy, supported by UBQ.
“We are committed to transforming our industry for the better. We have been working with UBQ Materials for several years and are committed to go beyond our recycled content goals. UBQ provides a much bigger impact,” said Iftach Sachar, Co-Head of Israel & Chief Sustainability Officer at Keter.
UBQ is currently constructing an industrial-scale facility with an annual capacity of 80,000 tons of UBQ in Bergen op Zoom, the Netherlands. Part of the material to be produced here has already been earmarked for Keter, ensuring a secure supply of UBQ material.
“This partnership demonstrates the real-world climate impact of customer collaboration to achieve the removal and avoidance of carbon emissions,” said Albert Douer, Co-CEO and Chairman of UBQ Materials.