A hand puppet called Bosco from the Irish TV show of the same name helped WEEE Ireland launch a recycling campaign that will run alongside the country's digital TV switchover.
As a result of the upgrading of the Republic's TV infrastructure it is expected that several thousand TV sets will be recycled as households invest in new flat panel alternatives. The technical process is being handled by switchover body Saorview.
Based on-year-to-date collection trends WEEE Ireland will be seeing at least a 25% increase in waste televisions in 2012 and the scheme suspects that this will rise as people make decisions closer to the switch off date on upgrading or changing their sets.
Speaking at the launch CEO of WEEE Ireland, Leo Donovan, said: “The impending digital switchover is a big watershed in terms of consumer electronics for Ireland. WEEE Ireland is proud to be the official recycling partner of Saorview for the digital switchover.
“Our main role is to provide people with the right information so that they can make an informed decision when it comes to proper recycling or upgrading of their television sets.”
Ireland's digital switchover takes place on 24 October.