London 2012 will create a lasting legacy for the UK that will motivate consumers to recycle and help create green jobs for the packaging and recycling industries.
That's according to Closed Loop Recycling's CEO Chris Dow, whose East London-based food grade plastics recycling facility is just five miles from the Olympic site.
“London 2012 presents the UK recycling and packaging industry with a fantastic opportunity to take closed loop material recycling to the next level,” said Dow. “Under the spotlight of the world we will be delivering on the greenest games ever with the greatest recycling legacy ever.
“Coca Cola's commitment to recycle used plastic bottles from the Games into new packaging will not only benefit their own brands but the whole industry, by stimulating demand for UK recyclate at every level and sending a strong ‘UK closed loop' message to environmentally minded consumers, big brands and retailers alike,” he added.