Avery Dennison has developed a “no-label look” label for returnable beer bottles that can be easily washed off, simplifying the recycling process.
According to the company, the labels, which are suitable for both glass and PET bottles, provide label converters with a “simple and immediate replacement for any existing wet-glue product”.
“Our responsibility as a producer of wash-off labels extends far beyond our portion of the value chain,” said Jon Maley, vice-president, marketing at Avery Dennison's materials group. “We work closely with our customers to develop solutions that reduce the environmental impact of the products we collectively manufacture and consume. Maximizing recycling is a great way to do that for beverage applications. ”
The wash-off labels have a multi-layer construction consisting of a polypropylene film that delivers excellent clarity, a PET liner and a proprietary wash-off adhesive.
The wash-off labels leave no adhesive residues on the bottle, said Avery Dennison. Also, they wash off from 65°C, allowing for lower washer temperatures than the current average of 80°C.