Garçon Wines makes international debut in the Netherlands
London-based flat wine bottles startup Garçon Wines has celebrated two major business milestones this month.
The company, which won the Plastics Recycling Awards Europe 2019 in April, manufactures its bottles from 100% post-consumer recycled PET.
Earlier in June, the company made its first international debut with De Bijenkorf – a prestigious department store in the Netherlands which is also part of the Selfridges Group.
“De Bijenkorf is considered to be at the leading edge of retail, with a focus on introducing innovative, game-changing brands to its collections,” said Garçon Wines in a 12 June statement.
The Dutch store has seen strong e-commerce growth, claiming their online shop to be the second biggest in their chain of stores at nearly €200m.
Garçon Wines is debuting 2017 Flaca Chilean Merlot and 2018 Chilean Sauvignon Blanc through the online platform, with hopes for an in-store launch at a later stage.
The London start-up also launched a collaboration with personalised gifting company Emagination Store, to present a gift package along with multinational confectionery giant, Mondelēz International.
The package will include Garçon Wines’ Spanish Brisa Tempranillo 2018 paired with a trio of Green & Black’s luxury, ethical chocolate bars from Mondelēz International.
Garçon Wines bottles weigh 63g and are claimed to be 87% lighter than an average glass bottle.
The company also includes an “oxygen scavenger” featuring both active scavenging and passive barrier technology to give its bottles a longer shelf life.
“We have advanced commercial discussions stretching across the world of wine from the Americas to Australia, [and] we are highly motivated to finally be selling our wines outside the UK,” said Santiago Navarro, CEO & co-founder of Garçon Wines.