Working in collaboration with beauty packaging manufacturer Albéa and Sabic, The Estée Lauders Companies have announced the introduction in 2021 of a newly designed tube packaging made from certified circular polyolefins from Sabic’s Trucircle portfolio.
Albéa has been at the forefront of sustainable development in packaging for many years and was the first beauty packaging company to commit to making their solutions 100% circular by 2025.
“This breakthrough with Origins, The Estée Lauder Companies and SABIC is an industry-first,” said Stéphane Barlet, VP of Sales, Albéa Americas.
It is also another step forward to closing the loop on used plastics, added Mark Vester, Circular Economy Leader at Sabic
The cap of the new packaging will be made from certified circular PP, while the tube structure is made from certified circular PE, both of which are based on feedstock derived from chemically recycled hard-to-recycle waste plastics.
Origins is one of the original brands of The Estée Lauder Companies and will be the first prestige beauty brand to use materials from Sabic’s Trucircle portfolio. The company will launch a tube pack format of its global best-selling Clear Improvement Active Charcoal Mask.
“Exploring the uses of Post-Consumer Recycle – PCR – is an incredible resource to drive our sustainable packaging goals, and we are excited to bring a more advanced recycled PCR solution to market,” said Sushil Iyer, Vice President, Global Packaging, The Estée Lauder Companies.
The strategic partnership will further Origins’ commitment to convert at least 80% by weight of its packaging to recyclable, refillable, reusable, recycled or recoverable by 2023. As a pioneer in the ‘naturals’ space, the use of sustainable packaging solutions reflects its core value.
“Respect for our planet is ingrained into our brand’s DNA,” explained Francesca Damato, Origins’ Vice President for Global Marketing and Product Development.
Origins’ long-term goal is to convert all of its current mask tube packs to include recycled plastic by 2023.
Sabic’s Trucircle offering spans from design for recyclability services and mechanically recycled materials to certified circular products from chemical recycling of used plastics and certified renewable polymers from bio-based feedstock. SABIC's certified polymers are based on a mass balance approach.