The first open-to-all platform to sell and buy sustainable materials has now been launched. Called Circular in Motion, it is an open e-commerce platform where both material and digital expertise, as well as environmental values, are combined in a single system in order to make the circular economy a reality.
The platform, under development since 2020, is an initiative from a highly experienced team of experts from the plastics and chemicals industry with additional expertise in the digital, IT and e-commerce sectors. The result is Cirinmo: a business-to-business e-commerce software specially designed for any company that performs commercial transactions of sustainable and circular material/products, regardless of their size, location, or industry.
According to its website, it offers an ‘ecosystem that facilitates and certifies commercial transactions in a secure digital environment’, and through transparency, promotes ‘proof of origin and traceability of the sustainable and circular materials’ along the value chain through embedded blockchain certificates.
Circular in Motion takes guidance directly from the initiatives of the European Union and various leading global organisations. The platform promotes open collaboration across industries, value chains and companies connecting supply and demand to develop sustainable, circular business relations.
Starting with plastics and chemicals, it will eventually cover other secondary raw materials, such as metals and wood-based materials among others.
“In Europe, we have a big gap between offer and demand of the secondary raw materials, and we need to bridge this,” Leila Oksanen, Chief Commercial Officer of Circular in Motion. Oksanen is also the managing director of the Polymermarketplace, a B2B e-commerce software specially designed for sellers of polyolefin materials. Circular in Motion is based on the technical knowledge and understanding of the industry garnered through the Polymermarketplace.
“We help match the supply and demand of the recycled and renewable content raw materials and make it possible for all kinds of operators, big and small, to be part of circular economy. This is how we can create added value to businesses and the society,” Oksanen explained.
Circular in Motion has been released as a beta version until March 1st 2021. Operators may join and participate free of charge through that date.