Will digitalisation enable Dow Polyurethanes, a business division of Dow, to become more innovative, customer-centric, inclusive and sustainable?
It is what the company is betting on, according to Alan Robinson, North America commercial vice president at Dow Polyurethanes.
“We are integrating new digital tools across all business operations to change the way we work and how customers do business with us. We are making our processes smarter and more cost- efficient, building novel capabilities to push the boundaries of innovation and improve our customer experience,” he explained.
The company is collaborating with Microsoft on achieving this digital transformation. The aim is to develop a novel predictive intelligence capability based on artificial intelligence (AI) and machine learning that will ultimately provide an improved customer experience.
Dow is using Microsoft Azure Machine Learning to develop and integrate machine learning and AI into its predictive capability.
The development is part of the flagship digitalisation initiatives that the Polyurethanes business is implementing globally to radically improve product formulation development process and accelerate time-to-market of differentiated solutions.
A dedicated customer web portal will provide technical and product development support and allow customers to navigate the entire process from product search to formulation to the final delivery in a single interface. It will facilitate faster response times and reduce number of trials for more efficient collaboration and speed to market. Dow will work closely with selected customers in the development phase to design the portal based on their needs.