A new trademark specifically designed to identify products that are suitable for reuse has been created and launched by Spain-based Aimplas Plastics Technology Centre.
The new Designed to be Reusable trademark is aligned with the various European regulations in this space (Regulation (EC) 1935/2004, Commission Regulation (EU) No 10/2011, Regulation (EC) No 282/2008, and the recently issued dishwasher resistance standard UNE 53928:2020).
It certifies that a product is designed to be safely reused after several washings and that it has passed the tests required for a product to be considered reusable in terms of food safety. The trademark also validates the product’s functionality.
To earn certification, a product must first undergo extensive testing. These tests include dishwasher resistance testing for at least five dishwasher cycles, a non-intentionally added substances (NIAS) risk assessment, as well as migration tests to guarantee migration to food does not present a risk to human health. Sensory tests are also carried out to ensure that reuse of packaging does not modify food’s organoleptic characteristics.
According to Aimplast, packaging manufacturing companies who have gained the right to use the trademark have a competitive edge in terms of transparency and food safety, while for consumers using the packaging, the trademark signals product safety and sustainability.