Coveris is making its debut at the Plastics Reycling Show Europe (PRSE), taking place on April 1-2 in Amsterdam. The Austria-based packaging manufacturer will highlight its commitment to closing the loop by showcasing its dedicated recycling business, ReCover.
Coveris launched ReCover in 2022 bundling all its waste sourcing, processing and recycling activities into one business unit.
The platform encompasses all mechanical recycling activities as well as leading the company’s developments to achieve food contact-compliant materials. It is an extension of Coveris’ ‘No Waste’ sustainability strategy, in which the company commits to fight waste in all its forms, including litter and landfill.
Coveris plans to expand its plastic recycling capacity significantly, aiming to process 50,000 tonnes by 2026 and 90,000 tonnes by 2030. Through innovative recycling techniques, ReCover is enhancing material recovery from diverse film waste streams, helping Coveris and its customers meet sustainability and regulatory targets like those set out in the PPWR and the UK’s Extended Producer Responsibility (EPR).
Advancing de-inking technology
A key innovation within ReCover is its de-inking technology, introduced in 2023 at Coveris’ recycling facility in Louth, UK. This process effectively removes ink from printed polyethylene films, transforming plastic waste into high-quality recycled PE resin, known as ReGen. The facility processes various forms of feedstock, which are ground into flakes, de-inked, washed, dried, and repelletised. By keeping printed plastic waste within the supply chain rather than downcycling it into lower-grade materials, Coveris ensures that its high-performance packaging, such as tissue overwrap films, collation films, and mailing bags, integrates recycled content in a truly circular fashion.
“Plastic recycling has long been a core part of our business, and through ReCover, we are closing the loop by expanding recycling capacity and pioneering new de-inking technology to support the development of Coveris’ sustainable packaging solutions,” said Philipp Niehues, Coveris’ ReCover business development director. “We are seeing increasing interest from our customers in circular solutions, and we are able to take their high-quality waste films for ReCover’s recycling process, which are then used as recycled content in our packaging. We look forward to connecting with industry leaders and showcasing our commitment to sustainable innovation.”
Find Coveris at PRSE: stand G116