Coveris launches ReCover

European packaging manufacturer Coveris, based in Vienna, has launched a new stand-alone business unit entirely dedicated to the circular economy and closing the loop, in which it has bundled all its waste sourcing, processing and recycling activities.
The platform will not only encompass all mechanical recycling activities but will also leads the company’s developments to achieve food contact-compliant materials, said Jakob A. Mosser, CEO Coveris.
The new unit, called ReCover, will supply Coveris on an arm’s length basis with high-quality recyclate. Third-party customers will be another focus.
Establishing ReCover represents for Coveris a logical extension of its ‘No Waste’ sustainability strategy, in which the company commits to fight waste in all its forms, including litter and landfill. For Coveris, it means working towards generating no product waste, no packaging waste and no operational waste, amongst others, by further boosting its recycling efforts and developing eco-efficient recyclable packaging solutions.
The recent acquisition of the site and assets from Capital Valley Plastics (CVP) Blaenavon in Wales, UK fits seamlessly with this strategy. CVP is a well-established PE recycler, processing post-consumer and post-industrial waste via in-house mechanical recycling extruded mostly into building films. The Blaenavon site is equipped with sophisticated mechanical recycling technology and can handle some 20k tons annually.
“This new recycling acquisition marks a perfect start for our new company ReCover and our quest to continuously enhance our recycling offers to our customers, truly closing the loop and bringing us closer to our vision of No Waste,” said Mosser.