onTop cosmetics has launched the first of what it says will in total be four core facial cream products to feature packaging made from Eastman’s mass-balanced Cristal Renew copolyester with 50% certified recycled content.
The new packaging is the result of the close collaboration in the value chain between onTop, beauty packaging specialist WWP Beauty and molecular recycling pioneer Eastman.
"onTop strives for light packaging, which is part of the attitude toward sustainability," said Emma Ni, onTop CEO. "We actively seek out light, beautiful and eco-friendly solutions for formulas and packaging. Our efforts, however small, are aimed at reducing consumption and environmental impact and finally making the earth 'lighter.'"
onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of its Renewal Oil Cream. The companies sought a packaging solution that would reflect the innovative properties of the product it contained and opted for molecular recycled-based Cristal Renew from Eastman. The material is made using feedstocks derived from plastic waste instead of fossil resources, diverting waste from landfill diversion and offering reduced greenhouse gas emissions.
For WWP Beauty, the collaboration with Eastman and onTop provides a platform to demonstrate how the brand can help its customers harness the latest material innovations to elevate the sustainability of its products.
"Working with customers to create a space where we can bring sustainable, innovative beauty products to customers on a global scale is at the heart of what we do," said WWP CEO Jennifer Adams.
The recycled content in Eastman Renew products carries International Sustainability & Carbon Certification (ISCC Plus), providing brands with the transparency and trustworthiness that come from independent, third-party verification of recycled-content claims.