Evoco, a young Canadian company specialised in providing sustainable materials and components for the footwear industry, is on a mission.
“We are here to make sustainable change happen. It’s the reason we’re so passionate about what we do,” is how Jason Robinson, founder and CEO of Evoco, explains it. What the company has done is to develop a new type of bio-foam that is currently being used in the midsoles and insoles of a host of major sports, leisure and outdoor shoe brands. Called Fates, it offers an alternative to traditional polyurethane that delivers both environmental and performance benefits.
The fashion industry is a major polluter. In fact, the fashion industry is estimated to be responsible for 20 percent of global wastewater and10 percent of global carbon emissions – more than international flights and maritime shipping combined. Moreover, it consumes one-tenth of all of the water used industrially to run factories and clean products. In other words, fast fashion - shoes and apparel - comes at an enormous environmental cost.