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October 23, 2020 07:36 AM

Burger King tests new reusable packaging model in collaboration with TerraCycle

Karen Laird
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    As part of its ongoing efforts to minimize environmental impact, Burger King has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be cleaned and safely reused.

    Starting in 2021, Burger King brand staples such as  the Whopper sandwich, soft drinks or coffee will be available in reusable sandwich containers or beverage cups in selected Burger King restaurants in New York City, Portland, and Tokyo.

    Participating restaurants will feature a collection system, in which guests can return the packaging to be safely cleaned and sanitised through Loop and reused at Burger King restaurants. Those who opt for the reusable packaging are charged a deposit at the time of purchase, and when the packaging is returned, they receive a refund.

    The pilot will help Burger King advance its sustainability strategy, building on existing commitments to reduce its environmental footprint and protect the planet for the long-term. To support the sustainable production of packaging materials, 100% of guest packaging will be sourced from renewable, recycled or certified sources by 2025.

    While working towards reducing the use of virgin materials and single-use packaging, the brand is also tackling the challenge of improved waste diversion, with a commitment to recycle guest packaging in 100% of restaurants in Canada and the US by 2025.

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