CELEX has elected Feliks Bezati, Global Sustainable Packaging Manager at Mars, as the new representative for the Brand Owners and Retailers segment of the value chain.
In this role, Bezati, who succeeds Sokhna Gueye, Plastics Sustainability Manager, Nestlé, will sit on the CEFLEX Board and Steering Committee.
CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging. The organisation currently has over 160 stakeholders, distributed across five relevant value chain groups. Each of these five value chain groupings is represented by an elected member on the CEFLEX Steering Committee for a period of two years.
“Flexible packaging plays an important role in our daily lives,” said Feliks Bezati. Significant progress is already being made in terms of design, he noted, with projects involving the development of mono-material multi-layered solutions on the rise.
CEFLEX has also seen its membership increase significantly as the effective date of EU regulations mandating the use of circular flexible packaging moves closer, highlighting the need for rigorous technical solutions, underpinned by a viable and sustainable environmental and economic business case.
“A strong governance and project management, in place since our conception, has been instrumental to the success of the project so far and we have been fortunate to have the leadership and guidance of a balanced and representative Steering Committee,” remarked project coordinator, Graham Houlder.
“In addition to representing and coordinating input from his peers, Feliks brings with him insights from Mars and a PhD. in material sciences and recycling of plastics. These will be considerable assets in helping us meet our challenges,” he added.