With the announcement that the vast majority of its rubber-based hotmelt adhesives have been certified for bio-based content by European certifying body TÜV Austria, Avery Dennison Labels and Packaging Materials Europe has once again demonstrated that it is serious about its commitment to continue using renewable content in its products.
The certification guarantees that these adhesives, used in applications such as shipping and logistics, contain a minimum of 20% renewable raw materials.
“Increasing our use of recycled and renewable content is a major pillar of our sustainability strategy,” noted Alena Maran, Avery Dennison's marketing strategy and sustainability director.
TÜV Austria’s “OK biobased” certification serves as an independent guarantee of the percentage of renewable content in products. Products can be certified as one-, two-, three-, or four-star bio-based, depending on their content.
“Getting this certification reflects our ongoing efforts to become a more sustainable supplier,” says Maarten Zubli, marketing manager of paper and variable information products at Avery Dennison. “More importantly, it will help us support brand owners in their own journeys to become more sustainable by raising awareness of opportunities to use bio-based adhesives in their packaging.”
The new certification applies to 98% of Avery Dennison’s rubber-based hotmelt adhesive volume. While most of the products received a 2-star certification, guaranteeing a minimum of 40% renewable content, two of the adhesives - S2065N and C2075N - received a 1-star certification, which guarantees a minimum of 20% renewable content. The adhesive formulations remain unchanged.