Following the December launch of its AmPrima recycle-ready packaging in the US, packaging solutions provider Amcor has announced that it is introducing two new applications for this PE recycle-ready portfolio in Europe. The range is being expanded to include packaging for coffee and dairy products - applications that are more demanding in terms of product protection, packaging convenience and runnability on packaging lines.
AmPrima PE Plus for roast and ground coffee will launch in Europe on 22 April. The packaging can be used for all typical coffee pack formats and sizes and is available with both lock/seal and peel options to protect freshness and aroma. The PE-based packaging is treated for thermal stability, allows easy transition on existing filling machines, and has an innovative barrier coating for product protection. The new packaging, said Amcor, has the potential to replace over 200 current non-recyclable coffee packaging specifications.
An alternative for the standard multi-material structures used for packaging dairy will also debut in April, in the form of the new AmPrima PE and PE Plus solutions for cheese. The new packaging offers brands a full PE solution with robust product protection, that fits the requirements of most European PE recycling streams.
The Amcor Prima range has proven its worth in the US, said Noemi Bertolino, vice president of R&D for Amcor Flexibles EMEA, and for the new applications has run over 50 trials before introducing these solutions to Europe. “We are delighted to bring our customers a simple switch to more sustainable packaging.,” she said.
In line with the upcoming EU directive, and Amcor’s 2025 pledge to develop all its packaging to be recyclable or reusable as well as increase the use of recycled content, AmPrima is recycle-ready in most flexible PE packaging recycling streams. Additionally, it has a lower carbon footprint than many of the packaging structures it replaces, helping brands meet their sustainability goals.