With sustainability becoming increasingly important for consumers and their purchase decisions, RPC bpi has developed a 100% recyclable shrink film made of 30% post-consumer recyclate (PCR).
Developed by the company's protec packaging arm, the new X-EnviroShrink uses the Sustane recycled polymer from RPC bpi recycled products and has ultra-low carbon footprint, the company said in a 27 Nov release.
The product, said the Greenock, Scotland-based plastics group, is “fully in line” with the latest UK government proposals for plastic packaging and “one of the most sustainable solutions for the collation and multi-packing of goods.”
Available in both plain and printed versions X-EnviroShrink can be used as collation shrink for a wide variety of products and markets, including beverage cans and bottles, canned food and cartons.
The film can also be used in high-speed packing processes, as a single or twin lane, to help maximise cost-effectiveness and speed-to-market.
A recent survey of 1,000 British consumers, commissioned by RPC bpi protec, has shown that 83% of consumers are more likely to choose products with either less packaging or recyclable packaging, and 82% to use the services of a company that makes an effort to recycle and cut down waste.
“The sustainability of all packaging is a paramount requirement for brands and consumers,” said David Lumley, managing director of RPC bpi protec, adding that X-EnviroShrink meets this need by the brand owners.