Consumer goods supplier Procter & Gamble has stepped up its environmental sustainability activities as part of its Ambition 2030 strategic roadmap.
The company, which has been actively promoting circular economy initiatives, announced a series of measures to improve its environmental footprint on 16 April.
The new goals, it said, aim to enable and inspire positive impact on the environment and society while creating value for the company and consumers.
As part of the strategy, P&G said that it is scaling up its innovation in plastics recycling, with a homegrown technology which removes colour, odour and contaminants from recycled PP.
“We are scaling up this innovation with PureCycle Technologies and look for it to unlock the potential for billions of pounds of high-quality recycled polypropylene to replace virgin materials for P&G and many other companies,” the company announced.
“This technology has the capacity to revolutionise the plastics recycling industry by enabling P&G, and companies around the world, to tap into sources of recycled plastics that deliver nearly identical performance and properties as virgin materials in a broad range of applications,” said Kathy Fish, P&G Chief Technology Officer.