Skip to main content
Sister Publication Links
  • Plastics News
Subscribe
  • Login
  • SUBSCRIBE
  • News
    • Recycling
    • Sustainability
    • Bioplastics
    • Technology & Materials
    • Injection Moulding
    • Blow Moulding
    • Extrusion
    • Thermoforming
    • 3D printing
    • Technology
    • Materials
    • Machinery
  • Opinion
    • View Point
  • Events
    • Our Exhibitions
    • Plastics Industry Awards (PIA)
    • Ask the Expert
    • Reifenhäuser Technologies Livestreams
    • Plastics News Europe Live Archives
    • Sustainable Plastics Live
    • Reuters Responsible Business Europe 2022
    • Plastics Recycling Show Europe
  • Prices & Resources
    • Polymer Prices
    • Data Reports
    • Sponsored Content
    • White Papers
  • Contact
    • Advertise
    • Media Pack
  • Subscribe
  • Digital magazine
    • Digital Magazine
  • Multimedia
MENU
Breadcrumb
  1. Home
  2. News
April 18, 2018 07:00 AM

P&G investing in 'revolutionary' plastic recycling technology

Plastic News Europe
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Consumer goods supplier Procter & Gamble has stepped up its environmental sustainability activities as part of its Ambition 2030 strategic roadmap.

    The company, which has been actively promoting circular economy initiatives, announced a series of measures to improve its environmental footprint on 16 April.

    The new goals, it said, aim to enable and inspire positive impact on the environment and society while creating value for the company and consumers.

    As part of the strategy, P&G said that it is scaling up its innovation in plastics recycling, with a homegrown technology which removes colour, odour and contaminants from recycled PP.

    “We are scaling up this innovation with PureCycle Technologies and look for it to unlock the potential for billions of pounds of high-quality recycled polypropylene to replace virgin materials for P&G and many other companies,” the company announced.

    “This technology has the capacity to revolutionise the plastics recycling industry by enabling P&G, and companies around the world, to tap into sources of recycled plastics that deliver nearly identical performance and properties as virgin materials in a broad range of applications,” said Kathy Fish, P&G Chief Technology Officer.

     

    Newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Sustainable Plastics' news delivered straight to your inbox, free of charge.

    SUBSCRIBE
    Sustainable Plastics Media Kit Cover

    Subscriptions to Sustainable Plastics, the leading Pan-European magazine for the circular plastics industry.

    Subscribe now
    Connect with Us
    • LinkedIn
    • Twitter

    "In a changing world, Sustainable Plastics is a constant: a platform the plastics industry can rely on to deliver the news and knowhow impacting the industry going forward”

    Contact Us

    11 Ironmonger Lane, EC2V 8EY
    United Kingdom 
     

    Customer Service:
    1-313-446-0450

    [email protected]

     

    Resources
    • Advertise
    • Sitemap
    • Careers
    • Subscribe
    Affiliates
    • Plastics News
    • LSR World
    • Urethanes Technology
    • Tire Business
    • Rubber News
    • Automotive News
    • Automotive News Europe
    • Crain Publications
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Recycling
      • Sustainability
      • Bioplastics
      • Technology & Materials
        • Injection Moulding
        • Blow Moulding
        • Extrusion
        • Thermoforming
        • 3D printing
        • Technology
        • Materials
        • Machinery
    • Opinion
      • View Point
    • Events
      • Our Exhibitions
        • Plastics Recycling Show Europe
      • Plastics Industry Awards (PIA)
      • Ask the Expert
      • Reifenhäuser Technologies Livestreams
      • Plastics News Europe Live Archives
      • Sustainable Plastics Live
      • Reuters Responsible Business Europe 2022
    • Prices & Resources
      • Polymer Prices
      • Data Reports
      • Sponsored Content
      • White Papers
    • Contact
      • Advertise
      • Media Pack
    • Subscribe
    • Digital magazine
      • Digital Magazine
    • Multimedia