European plastics recyclers have stressed the importance of marketing and design for advancing circularity in the plastics industry.
During a two-day Plastics Recyclers Europe annual meeting in Barcelona, Spain professionals from the plastics recycling sector and its value chain called design and marketing “crucial" for the industry.
Plastic material is at a turning point towards becoming circular, said PRE president Ton Emans, adding that “high quality recycling and integrating more recyclates in new products will help in accelerating that shift.”
Also speaking at the event were representatives from the European Commission and Waste Agency of Catalonia, who laid out their plans for the recycling sector.
“Policy makers have ambitious plans for enabling this transition and we, as the plastics recycling industry, are happy to be an important part of it,” he added.
PRE has announced an ongoing study on the end-markets for recyclates which will be published in September.