Sports brand Adidas and environmental initiative Parley for the Oceans have released the first batch of recycled running shoes using recycled plastic recovered from the sea.
The Adidas x Parley trainers have been launched as a limited edition of 50 pairs to be earned rather than purchased.
Those who wish to gain a pair are required to take part in an Instagram competition, submitting a video that demonstrates their commitment to stop using single-use plastic items.
Designed by London-based Alexander Taylor, the shoes are made using Adidas' existing footwear manufacturing processes but the usual synthetic fibres are replaced with yarns made from the recycled Parley Ocean plastic.