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June 13, 2016 07:00 AM

Adidas releases first recycled marine plastic shoes

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    Those who wish to gain a pair are required to take part in an Instagram competition, submitting a video that demonstrates their commitment to stop using single-use plastic items

    Sports brand Adidas and environmental initiative Parley for the Oceans have released the first batch of recycled running shoes using recycled plastic recovered from the sea.

    The Adidas x Parley trainers have been launched as a limited edition of 50 pairs to be earned rather than purchased.

    Those who wish to gain a pair are required to take part in an Instagram competition, submitting a video that demonstrates their commitment to stop using single-use plastic items.

    Designed by London-based Alexander Taylor, the shoes are made using Adidas' existing footwear manufacturing processes but the usual synthetic fibres are replaced with yarns made from the recycled Parley Ocean plastic.

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